What is the difference between a franchised carpet cleaning business and a locally owned one?

A franchise model is a pyramid.
The franchisor sits at the top of the pyramid and the franchisees sit at the base of the pyramid.
The franchisee or their employees are the people who do the work.
An employee is not the owner of the business and therefore may not provide as good a service.
The franchisee may be in dispute with the franchisor and this may affect their attitude towards the customer.
Fees such as franchise & marketing are paid to the franchisor to operate the business in a particular area.
The process is pre-determined and chemicals and the process are strictly regimented.
A franchise does not allow the franchisee to deviate from the model, without severe penalties and this prevents the franchisee from offering the best process and value for money to the customer.
A local, non-franchised business, on the other hand, is totally free to offer their customers the latest technological advances in both process and chemicals because they are not bound to any franchise model.
Note that most of the large interstate carpet cleaning businesses operate under the franchise model, have their head offices sited interstate and even use international call centres.